ABHARAN - UDUPI
Abharan Jewellers is one of the finest jewelers from the temple town of Udupi, that was established in the year 1935. With several stores across Karnataka and Goa, Abharan now has launched flagship diamond store in Udupi, with a dazzling boutique with state-of-the-art lighting and display. This is a new concept compared to the conventional gold marts of yester years. Abharan Diamonds is spread across 2500 SFt in 2 levels. The store design organically evolved from several interactions with the owners, each session comprising of virtual walk-throughs during which every detail was reviewed, deliberated, and finalized.
The experience is a ‘gallery of moods’, with each section detailed to delicately present specific colors and designs of the jewels. Focus lays on brilliance of the diamond, which is accentuated by dark background, soft rose gold edges on niches which house these stones and calming pastel colors. Mirrors embed in the curves, just enough to heighten mood. Lighting which plays the most important role in any retail, ever more in jewelry stores, has been installed with careful understanding of focus, lux, standards, and psychological effects.
As one walks through the doors, is welcomed by center piece display which triggers awe experience of the buyer. The buyer then sees picks from 2 lounges. The first, an ornate blue hued Victorian classic while the other is a contemporary styled pink lounge. This opposite setting dramatically changes the buyer’s experience of chosen piece of jewelry, a deliberate design decision.
Material used in the store has been conceptualized based on jewelry style it exhibits. For example, Indian jewelry sits in floral patterned niches. Italian marble that elevates the richness of jewels is used as countertop instead of conventional glass top. Metal that has been traditionally used with precious stones has been employed as highlights all display units and light fixtures. Stories being told by the exhibits become amplified by this unique setting.
Every nook in the store has been detailed to match and compliment the intricacy and brilliance of diamond cuts. The owners who have been in this business through generations, had a clear vision on what the store should represent, and this helped in creating this glamorous yet artsy boutique.